Thursday, 11 August 2011

Classical Conditioning


I was walking the dogs this morning at 7.30 am listening to the Radio 4 'Today' programme on my DAB radio.

Evan Davis made two announcements that caused me to have immediate automatic thoughts, experience subsequent emotions and definite physical symptoms.

Firstly he said that Nick Clegg was going to make a statement later today (to which I felt fearful, dismayed and wondered what the bad news was going to be). A few moments later he announced that David Cameron was also going to be making a statement (and to this my immediate reaction was "oh, excellent! - what's the good news going to be?").

Pavlov is alive and well and working for the Tory Party spin doctoring department.

Perhaps the Liberal Democrats need to employ experimental psychologists in their spin doctoring department too. Milgram perhaps. He could get Clegg to electrocute Cameron through the method of making him believe it is the right thing to do...

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